Direct mail is by far the most effective marketing channel for new customer acquisition and customer retention. For proof of that, just look at the average response rates for direct mail in the United States. House lists boast a 9% response rate on average, while prospect lists receive an average response rate of 5%. That’s a 173% increase since 2006 for house lists and a 194% increase since 2006 for prospect lists.
Compared to digital email, paid search, and social media offered a 1% return, while display ads average a response rate of 0.3%.2 While digital may be great for remarketing and spreading brand awareness, it’s clear that direct mail is better at driving new and returning business.¹
The bottom line is that direct mail matters. And in a big way. Boost your business today with a new mail campaign from us today. Your bottom line will love you for it.